Crotchety Monday MusingOkay, technically not a fiber fail—there’s plenty of fiber here. Rather, I should call it a fiber vehicle fail.
Used to be, cereal makers pitched sugary cereals to kids. Maybe they still do—I haven’t watched the morning cartoons in years. But I do still get a daily newspaper delivered. This weekend it arrived on my porch with a sample box of cereal and a cereal bar. Or what General Mills calls a ‘chewy bar’.
General Mills ‘Fiber One’ products seem to be marketed to adults who are interested in being healthy. The packaging includes phrases like ‘51% daily value of fiber’ and ‘Excellent source of antioxidant vitamins A and E’.
But look at the ingredient list. The cereal has 22 items listed (if you don’t count the sub-items it takes to make ‘crisp oats’, ‘toasted oats’--who knew it takes 6 ingredients to make toasted oats?--and ‘wheat bits’). It also contains many sweeteners: sugar, brown sugar, high fructose corn syrup, honey, and molasses. The chewy bar has 23 items, including many sugars, and various processed oils.
I don’t know why anyone would buy this cereal; there are plenty of better choices with fiber available. As for the chewy bars, I suppose people like the grab and go aspect of the chewy bar.
You want grab and go? Put some almonds in your pocket. Wrap a couple of prunes up in a piece of waxed paper. It doesn’t get much easier/cheaper/healthier, not to mention more satisfying, than that.
(5 prunes + 1 handful almonds = about 7 grams fiber)